What We Do

Testing and Optimization

We seize every opportunity to optimize fundraising performance via A/B testing.

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Case Study | International Rescue Committee
Expanding IRC’s acquisition program
  • Advertising
  • International Aid
  • Acquisition & List Growth
  • Advertising
  • Brand Awareness
  • Creative and Design
  • Influencers
  • Testing and Optimization
Johanna Levy Oct 2023
Tests: Even MOAR donation form tests!

Part 4 of our 60 Tests in 60 Minutes series: more tests on donation forms

  • Analytics & Optimization
  • Multichannel Fundraising
  • Multichannel Fundraising
  • Testing and Optimization
  • Web & Email Optimization
Johanna Levy Oct 2023
Tests: Website imagery

Part 3 of our 60 Tests in 60 Minutes series: two tests about website design.

  • Analytics & Optimization
  • Multichannel Fundraising
  • Multichannel Fundraising
  • Testing and Optimization
  • Web & Email Optimization
Johanna Levy Oct 2023
Tests: All about that SMS

Part 2 of our 60 Tests in 60 Minutes series: all about SMS.

  • Analytics & Optimization
  • Email & SMS
  • Social & Influencers
  • SMS and Text Messaging
  • Social Media
  • Testing and Optimization
Johanna Levy Oct 2023
Tests: How streamlined is too streamlined for donation pages?

Part 1 of our 60 Tests in 60 Minutes series: two donation page tests to try this year-end season.

  • Analytics & Optimization
  • Multichannel Fundraising
  • Testing and Optimization
  • Web & Email Optimization
Diana Mask Jul 2023
Behold! The fundraising power of a little cultivation!

Working with our counterparts at UCS, here's what we did to test the fundraising impact of a little cultivation.

  • Analytics & Optimization
  • Multichannel Fundraising
  • Multichannel Fundraising
  • Testing and Optimization
Rachael Wolber Dec 2022
5 ways to supercharge your fundraising ads before the ball drops

With the big day just a few weeks away, we’re busy doing all that we can to make sure nonprofits have the best opportunity to make their fundraising messages heard.

  • Advertising
  • Analytics & Optimization
  • Multichannel Fundraising
  • Advertising
  • Multichannel Fundraising
  • Testing and Optimization

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