What We Do

Social Media

We develop and execute comprehensive social media strategies, including content creation, design, video production, paid advertising, and influencer partnerships, to help our clients achieve their goals.

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Case Study | Vera Institute of Justice
Lifting the federal ban on Pell Grants
  • Advocacy Strategy & Campaigns
  • Criminal Justice Reform
  • Integrated Advocacy Campaigns
  • Legislative Advocacy / Government Affairs
  • PR & Media Relations
  • Social Media
Case Study | John D. and Catherine T. MacArthur Foundation
MacArthur Foundation Safety and Justice Challenge
  • Creative & Brand
  • Criminal Justice Reform
  • Audience Insights
  • Creative and Design
  • Message Research & Development
  • Social Media
  • Strategic Communications
  • Website Design & Development
Case Study | Museum of Science
Reimagining Pi Day with Museum of Science Boston
  • Audience & Message Research
  • Cultural Institutions
  • Audience Insights
  • Email
  • Message Research & Development
  • Multichannel Fundraising
  • Social Media
Case Study | Advancement Project
Reimagining public safety in schools with Advancement Project
  • Strategic Communications
  • Civil and Human Rights and Welfare
  • Criminal Justice Reform
  • Advocacy Campaign Strategy
  • Influencers
  • PR & Media Relations
  • Social Media
  • Strategic Communications
  • Website Design & Development
Evan Aczon + Matt Lurrie Nov 2024
Threads Didn’t Replace X: Can Bluesky?

Is it time to take the leap?

  • Social & Influencers
  • Social Media
Sarah Chin Jul 2024
We Exist in the Context: The Memeification of the Harris Campaign

What can we learn from this moment for ourselves and our organizations?

  • Advocacy Strategy & Campaigns
  • Social & Influencers
  • Digital Organizing and Mobilization
  • Integrated Advocacy Campaigns
  • Social Media
Carrie Lawless + Sam Banellis May 2024
From TikTok to the White House

This is what it looks like when an organization does effective influencer work

  • Social & Influencers
  • Influencers
  • Social Media
Johanna Levy Oct 2023
Tests: All about that SMS

Part 2 of our 60 Tests in 60 Minutes series: all about SMS.

  • Analytics & Optimization
  • Email & SMS
  • Social & Influencers
  • SMS and Text Messaging
  • Social Media
  • Testing and Optimization
Samantha Litchford Aug 2023
Trendy TikTok Tactics for Teams

If you’re looking to boost engagement, here are some of our favorite long-lasting TikTok tactics for your organization to try.

  • Advertising
  • Creative & Brand
  • Social & Influencers
  • Advertising
  • Creative and Design
  • Social Media
Alex Hudson Jul 2023
Early guidance on Threads, Meta’s answer to Twitter

Is Threads the new Twitter?

  • Social & Influencers
  • Social Media
Matt Lurrie Jun 2023
Direct mail built the conservative movement. Can influencers beat it?

Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win.

  • Advocacy Strategy & Campaigns
  • Social & Influencers
  • Advocacy Campaign Strategy
  • Influencers
  • Social Media
M+R Social Media Team Dec 2022
Update: Guidance on Post-Musk Twitter

A lot has changed since our last post! Here’s where we are now.

  • Social & Influencers
  • Social Media
Alex Hudson + Ferenc Koszorus Nov 2022
Should I Stay or Should I Go? Initial Guidance on Post-Musk Twitter

With Elon Musk’s purchase of Twitter now complete, there are understandably a lot of questions about the future of the platform and what it means for our clients.

  • Social & Influencers
  • Social Media
Rachel Jones May 2021
Accessibility on Social Media

Your approach to developing ethical creative *must* include a commitment to ensure everything you create can be appreciated by all, regardless of ability.

  • Social & Influencers
  • Social Media
Becca Marcus Oct 2020
👀 Now what? Facebook Extends and Tightens Restrictions for Nonprofits

Facebook's new ad policy impacts nonprofits during their busiest season—here's what we know and how we're moving forward.

  • Advertising
  • Social & Influencers
  • Advertising
  • Social Media
M+R Ads Team Jul 2020
Stop Hate for Profit

Facebook must change. In response to demands from activists and racial justice organizations, a number of large corporate Facebook advertisers are going dark on paid ads today. Nonprofits are also responding to this moment in a variety of ways.

  • Advertising
  • Social & Influencers
  • Advertising
  • Social Media

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