What We Do

Creative and Design

Grounded in the principles of our Guide to Effective and Ethical Direct Response Creative, every piece of creative we produce — from ads to emails to websites and our own Benchmarks — combines best practices with senior-level concepts to inspire and motivate audiences to do something.

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Case Study | Non-Profit Housing Association of California
Non-Profit Housing Association of CA Shift the Bay
  • Strategic Communications
  • Civil and Human Rights and Welfare
  • Audience Insights
  • Creative and Design
  • Message Research & Development
  • PR & Media Relations
  • Strategic Communications
  • Website Design & Development
Case Study | John D. and Catherine T. MacArthur Foundation
MacArthur Foundation Safety and Justice Challenge
  • Creative & Brand
  • Criminal Justice Reform
  • Audience Insights
  • Creative and Design
  • Message Research & Development
  • Social Media
  • Strategic Communications
  • Website Design & Development
Case Study | Association of Child Life Professionals (ACLP)
ACLP Emotional Safety Initiative
  • Creative & Brand
  • Public Health and Hospitals
  • Brand Awareness
  • Brand Development
  • Creative and Design
  • PR & Media Relations
  • Website Design & Development
Case Study | International Rescue Committee
Expanding IRC’s acquisition program
  • Advertising
  • International Aid
  • Acquisition & List Growth
  • Advertising
  • Brand Awareness
  • Creative and Design
  • Influencers
  • Testing and Optimization
Johanna Levy Feb 2025
How nonprofits made the most of EOY fundraising season

Some of our favorite creative from EOY 2024

  • Advertising
  • Creative & Brand
  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Multichannel Fundraising
Will Valverde Feb 2025
What Bill Murray can teach you about email marketing

Neverending lessons from Groundhog Day.

  • Email & SMS
  • Multichannel Fundraising
  • Creative and Design
  • Email
  • Multichannel Fundraising
Sarah Chin + Eliot Dreiband Oct 2024
The Best of: Electoral Creative

Sharing a batch of electoral creative we’re feeling especially inspired by

  • Advertising
  • Creative & Brand
  • Advertising
  • Creative and Design
  • Voter Mobilization and GOTV
Zoe Soriano Aug 2024
Employee Spotlight: Zoë Soriano – Senior Motion Designer @ M+R

Animation might be impactful for your next campaign!

  • Advertising
  • Creative & Brand
  • Advertising
  • Creative and Design
Benchmarks Team Apr 2024
Check it out, mate! The 2024 M+R Benchmarks Study is here!

Roll the dice!

  • Analytics & Optimization
  • Creative & Brand
  • Analytics
  • Benchmarks
  • Creative and Design
Benchmarks Team Apr 2024
Game on: Benchmarks is coming April 24

Guess who will be releasing a Benchmarks report on April 24? (It’s us!)

  • Analytics & Optimization
  • Creative & Brand
  • Analytics
  • Benchmarks
  • Creative and Design
Emily Tillmawitz + Johanna Levy Mar 2024
Why Your Giving Day is Your Secret Weapon

Any day can be Giving Day!

  • Advertising
  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Multichannel Fundraising
Amanda Person Mar 2024
5 Bright Spots in Ad Creative

Inspiration from some of our top performers in 2023

  • Advertising
  • Creative & Brand
  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Multichannel Fundraising
Will Valverde Feb 2024
What Bill Murray can teach you about email marketing

Neverending lessons from Groundhog Day.

  • Email & SMS
  • Multichannel Fundraising
  • Creative and Design
  • Email
  • Multichannel Fundraising
Sydney Gafford Oct 2023
What Communication Professionals Can Learn From The Eras Tour

Lessons from Taylor's smashing success

  • Strategic Communications
  • Creative and Design
  • PR & Media Relations
  • Strategic Communications
Samantha Litchford Aug 2023
Trendy TikTok Tactics for Teams

If you’re looking to boost engagement, here are some of our favorite long-lasting TikTok tactics for your organization to try.

  • Advertising
  • Creative & Brand
  • Social & Influencers
  • Advertising
  • Creative and Design
  • Social Media
Will Valverde Jul 2023
Need a copy editor? Look in the mirror

Tools to help get yourself out of your own way and improve your own copy

  • Creative & Brand
  • Creative and Design

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