What We Do

Audience Insights

Our dedicated team of researchers helps craft audience tests, then shares whip-smart analysis of the findings and recommendations for what to do with your new data treasure trove. We can help you reach new audiences and learn what motivates existing supporters.

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Case Study | SEIU
Reference Case Study
  • Criminal Justice Reform
  • Cultural Institutions
  • Advertising
  • Advocacy Campaign Strategy
  • Audience Insights
  • Strategic Communications
Case Study | Second Harvest Food Bank of New Orleans and Acadiana
Reactivating Lapsed Donors with Second Harvest NOLA
  • Multichannel Fundraising
  • Hunger/Poverty
  • Analytics
  • Audience Insights
  • Email
  • Multichannel Fundraising
Case Study | Non-Profit Housing Association of California
Non-Profit Housing Association of CA Shift the Bay
  • Strategic Communications
  • Civil and Human Rights and Welfare
  • Audience Insights
  • Creative and Design
  • Message Research & Development
  • PR & Media Relations
  • Strategic Communications
  • Website Design & Development
Case Study | John D. and Catherine T. MacArthur Foundation
MacArthur Foundation Safety and Justice Challenge
  • Creative & Brand
  • Criminal Justice Reform
  • Audience Insights
  • Creative and Design
  • Message Research & Development
  • Social Media
  • Strategic Communications
  • Website Design & Development
Case Study | Feeding America
Feeding America New Donor Renewal Strategy
  • Multichannel Fundraising
  • Hunger/Poverty
  • Advertising
  • Audience Insights
  • Email
  • Message Research & Development
  • Multichannel Fundraising
Case Study | Museum of Science
Reimagining Pi Day with Museum of Science Boston
  • Audience & Message Research
  • Cultural Institutions
  • Audience Insights
  • Email
  • Message Research & Development
  • Multichannel Fundraising
  • Social Media
M+R Aug 2023
Audience & Message Research: free webinar on August 16

ICYMI! Our first Back to School free webinar is happening VERY SOON on August 16 and we think it’s gonna be a good one. Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings […]

  • Audience & Message Research
  • Email & SMS
  • Multichannel Fundraising
  • Audience Insights
  • Multichannel Fundraising
  • SMS and Text Messaging
M+R Aug 2023
BACK TO SCHOOL Webinar Series

As we close out summer and head into fall, M+R is presenting a full slate of webinars that are designed to jump-start your fundraising plans.

  • Audience & Message Research
  • Email & SMS
  • Multichannel Fundraising
  • Audience Insights
  • Multichannel Fundraising
  • SMS and Text Messaging
Matt Derby + Gwen Emmons Apr 2021
Right Audience. Right Channel. Right Creative.

Using interesting data insights to better reach and inspire your donors

  • Advertising
  • Audience & Message Research
  • Creative & Brand
  • Advertising
  • Audience Insights
  • Creative and Design
Matt Derby Mar 2021
Beyond Personas: Data-Driven Audience Insights and How to Use Them

Learn more about finding the right audience in the right channel with the right creative at TWO upcoming events!

  • Advertising
  • Audience & Message Research
  • Creative & Brand
  • Advertising
  • Audience Insights
  • Creative and Design
Michael Lott Jan 2020
Find the Hidden Markets that will expand your donor universe

Lookalike modeling is a great way to find new donors for your cause… but if you’re only modeling off your typical donor, you’re missing out on potential hidden, non-traditional audiences.

  • Advertising
  • Advertising
  • Audience Insights

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