Approach
The M+R team drafted toolkits, talking points, and outreach materials for community members and local news organizations to use to make direct calls and send letters to their representatives in the Connecticut legislature. These resources were used to contact legislative targets before the bill was sent to committee, during the committee’s public hearing, and after the bill was sent to the House and Senate.
Each phase of the legislative process involved constituent and stakeholder outreach to legislators, organized by the M+R team and the Coalition. In many cases testimony and email drafts were also drafted by the M+R team to support Coalition members in submitting testimony on time and contacting legislators.
The M+R team collaborated with Coalition members to draft a series of op-eds promoting the legislation, which were successfully placed in key local outlets. These local pieces were strategically placed to ensure that the op-eds reached their intended audience, target legislators and their staff.
M+R also used direct lobbying to cultivate champions in the House and negotiate with state agencies. We were able to work with key legislators, including a Committee Chair, to advocate for the bill throughout the committee hearing as well as on the House floor.
